App Store Optimization: What is App Store Optimization & How Does It Work?
Hi guys welcome to another article by AARC Marketing i am Abbasali R chinoy and Today, we're going to be discussing ASO which is App Store optimization, what we will cover today is how to get your app discovered and increase more downloads. App Store optimization is comparable with SEO for websites. ASO is for increasing the success and rankings of your app on the Apple App Store and/or on Android Google Play. When the App Store launched originally, developers could upload their application. And it was pretty easy to find content, But with competition increasing, it's become ever more difficult for developers to become ranked for their keywords and their content and essentially to get discovered. Today, we’ll put together strategies and top techniques that you can use to rank better, attract more customers,and increase your downloads. The Apple App Store has over 1.2 billion downloads.On 1Android and Google Play, we have about108 billion downloads fo 76 billion apps. And