Internet Marketing &SEO

  Three Ways To Advance Your Search Engine Rankings Having a web site for your business is essential in today’s online society. Customers expect to be able to find their favorite business online, and companies that refuse to use the technology available to them are often left in the dust. Simply having a web site, though, is often not enough.  That website must be available to potential customers to be a valid source of advertising. The only way this can work is to have a high rank from search engines.  Search engine ranking gives internet users a way to determine if the page returned from the search they performed is of any value to them. The higher your search engine ranking, the more likely potential customers are to click on it. The lower your search engine ranking, the more likely customers are to never even find your website. There are three simple ways you can advance your search engine ranking and improve your business and your profits.   The first way to improve your search e

  Top 25 SEO Myths Busted You might think you already know everything about search engine optimisation process. Well, think again. Some of the things you know may just be myths.  There are several SEO myths that webmasters and search engine optimisers still fail to recognise.  What are the SEO myths? Here are the top 25: 1. Search engine optimisation can be performed just by anyone. 2. SEO is only for those websites who sell products online. 3. SEO companies can give their clients a guaranteed top ranking position. 4. SEO gives an overnight result. You can optimise a website today and expect it rank high tomorrow. 5. Build more links irregardless of the quality .6. It is fine to copy content from other websites and paste it on your own website. 7. There is no need for you to write unique content for your website since you can just syndicate articles from directories. 8. There is no need for further work after you have optimised your website. 9. Search engine ranking is all that matters

  The Secret Of How To Get Noticed By Google I remember when I created my first web site. I designed it, published it and then waited expectantly for Google to list it in their page rankings. Of course, I didn?t expect to be up at the top of the listings but I did think  I would be there somewhere. After several days the disappointment began to set in. I had a great web site but no one was going to see it because Google wasn?t including me in their listings! All that work for nothing.  So I started looking around the net, trying to find out why I wasn?t being listed. It was now that I discovered that it can take Google up to 8 months to include your site on their search engine.  This was a devastating blow. I couldn?t wait 8 months before people saw my web site! My next plan of action was to get some traffic to my web site, maybe that would help get me noticed. I designed a banner free of charge from a site on the web, this was really easy, even as a beginner it was done i

  Do-It-Yourself? Search Engine Optimisation (SEO) ? Three Easy Steps You can either engage the expertise of a Search Engine Optimisation Consultant/Company, or if you have the time, there are some changes you can make to your website yourself.Ranking high in Google?s search results can have a phenomenal impact on the success of your business.  .Step 1 : Keyword ResearchWhat keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. ?optimisation?), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. ? Search Engine Optimisation Australia?).  Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. ?house cleaning Hornsby?). Also, get some ideas from your competitors? websites.  Try to make a list of 20-30

 Why Outsource To An SEO Consultant? Why would it be a good idea to outsource to an SEO consultant? A skilled web designer can create an unforgettable page that can serve every need that you can dream of.  However web designers may not necessarily have any skill with SEO. An SEO consultant will know how to get your page seen and seen often.  Let's cover a few reasons why you may consider doing this. One is that an SEO consultant devotes all of their energies and resources into learning their craft. Their skills are specifically used for website rankings. They can work with your design team from the ground up to make sure that your website not only makes maximum use of SEO techniques but also to save you time and therefore money in the long run by making sure it is done right the first time.  This by itself will save you not only time but costly redesigning later. Another reason is that you ant your web design team to focus their energies on designing the site.  By brin

Your Guide to Top Search Engine Rankings It seem like no matter what you do your website just won’t climb up in the search engine rankings?  If so, your web site may not be optimized well enough for the search engines to increase your rankings.  There are some very important factors that determine where web sites are ranked. These factors are referred to as Search Engine Optimization (SEO) techniques and they can make all the difference in your sites rankings. Here are some of the most important factors that the search engines use in determining your rankings:  1. Web Site Content Content on your site is one of the most important factors for successful search engine optimization.Your web site should provide valuable information on specific subjects relevant to your web site. Furthermore, your content should be updated regularly.  It’s not enough to just put up a few content pages full of information on your site and then never add to it. This is a continuous process that will help yo