How to Create a Marketing Strategy For a New eCommerce Website

You have all these products that you want to sell on your eCommerce site. They're so beautiful, your website looks amazing, but hey, you launch a site, couple days go by, no orders, no traffic. And if you're lucky and you get a order, chances are it's your mom or one of your best friends. 

Hey, everyone, Abbasali R Chinoy, and today, I'm going to break down how to create a marketing strategy fora new eCommerce website. Before we get started,make sure you follow this Blog, and shareit with you friends. That way, you'll get notified when more blogs come out on topics like this.

 Step one, I want you to focus on a single niche or a segment. You don't want to create a eCommerce store that sells everything like Amazon. You're going to get crushed. Be a expert. It's too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won't be a expert on anything so you don't really have any advantage over them, plus they're going to offer faster shipping than you. 

So when you pick a niche,you can be a expert on that niche and have the best product within that category. People will get to know you for that, even if your product's bit more expensive than the competitors, you can still do well and win. And when you're in a niche,it's easier to do ads to your eCommerce site and generate sales versus having a big, broad eCommerce site.

 Step two, create a killer,unique selling proposition. Why should people buy from you? For example, one of my friends sells insoles, like those Dr. Sholl insoles,but she sells custom ones just for high heels, and her brand isn't Dr. Sholl, but she makes over six figures a month in profit just through 

Facebook ads going to her eCommerce store. Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they're all uncomfortable,and she broke down how she created the bestinsole to make it comfortable for men and women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7.

 So that was her pitch, while someone like a Dr.Scholl's, they're always like, "Hey, we make it comfortable to walk for anyone." Well, what's anyone? It works well for maybe my Nike shoes, but it doesn't work well for my dress shoes. So when you have a killer,unique selling proposition, you're more likely to get sales. So specialize and have your unique selling proposition to be all about that specialty. 

Step three, create a fantastic user experience. If you're going to be in the eCommerce world, use woo commerce. and check out their user checkout flow, their designs, their sites, their templates are amazing and highly customizable.. All of this will help you generate more sales, as well.

 Step four, pick one traffic source. Look, you want to do SEO,great, it's a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Look alike Audiences, or you can even do the same thing on Google Ad Words. Either way, pick one traffic source and go all in. For example, if you're in eCommerce, I would recommend that youstart off with Facebook ads. That tends to convert really well for ecom stores selling one or two products. Then from there, after you do well, you can expand into Google AdWords and other channels. But first I would recommend that you start off with Facebook ads.

Step number five, maximize your value per visitor. Do you have up sells,do you have down sells? All that will help you generate more money so the ads are more profitable, or even your SEO's more profitable. You could also use Hello Bar to collect email addresses when people are about to leave your eCommerce store, so that way you can market to them afterwards and email them and convince them, hey, here's why you need to buy from us, or here's $15 off, or here's why we're special and you can tell your story or your unique selling proposition.

 It'll all help, that's why you should collect emails. You should also do the same with push notifications. You can use tools like subscribers.com to maximize your eCommerce sales, because when someone goes to your checkout page but they don't buy, you can use push notifications to get them back and then get them to convert. These are all simple ways to maximize your traffic and the value you're creating from each and every single visitor. Step six, maximize your average order value. So we talked about checkout bumps, but you also want to do things like free shipping. 

We found that free shipping increases average order value size. Heck, my buddy sells HDMI cables for TV. He saw a interesting experiment where he changes shipping to free shipping, increased the costs of his product, and even though it ended up being the same, right, instead of charging for shipping and having a lower priced product, he had a more expensive product and free shipping, so the total math of the final purchase price was the same. He saw that he got more sales just because it was free. 

Do that, leverage your checkout bumps with a irresistible offer. Click Funnels does an amazing job at using checkout bumps. You can see their own site, how they're using it, get some inspiration from them, and then figure out how you want to do checkout bumps, as well. You also want to do post-purchase bumps. Skin Care by AARC Market does a great job of this. 

If you buy some wrinkle cream, they may sell you some vitamin C cream, and they continually do this after you buy and sell you more and more products throughout the next year,two years, three years. They don't stop. That's how they get the most revenue from each and every single visitor, as well. 

Step number seven, and this is the last one, use technology to make your eCommerce store to work better. From cart abandonment sequences, to product recommendations, to win-back sequences, to contests,do all of this. Heck, there's even plugins that do cross-sells or one-time offers, or promotion offers. Whatever it may be,there's tools out there for any eCommerce platform that you're using, whether WooCommerce. or Magento,or even Shopify.  

So use the technology that's out there that makes your job easier, such as live chat on your eCommerce store where people can communicate with you back and forth, so that way you can maximize your sales by answering any questions or issues people may be having. If you need help growing your eCommerce store, check out my ad agency,or leave a comment down here i will get back to you. If you enjoyed this blog, like it, share it, comment, thank you for reading.