5 Common Facebook Marketing Mistakes  

Even seasoned Facebook marketers frequently make typical marketing errors. Even the greatest among us seem susceptible to these blunders, it seems.

To avoid wasting a lot of time, effort, and money at this point, it is a good idea to be aware of these errors.

This will lessen the possibility  

 

1.Starting Off Paid Campaigns with a Bang

Avoid launching your paid campaigns aggressively.

Start with a free campaign, organically grow your audience, and gather some consumer knowledge before putting together an experimental paid marketing campaign.

Launch with caution. The worst thing you can do is to enter the situation completely unprepared and with a huge budget.

2. Starting a Paid Campaign with an Immature Page

If your page is very new or there's really not that much engagement yet, you might want to hold off on a paid campaign. You simply don't have enough target audience profiling information to base a successful paid campaign on.

 

3. Using Mass Content Posters with Discovery Tools

Many marketers use some sort of one size-fits-all mass promotions tool for Facebook.

They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas.

Don't do that. You're not doing your brand any favors when you do that. All you're really doing is you're spamming.

It’s only a matter of time until you get banned!

4. Promoting Direct Affiliate Links or Direct Sales Page Links

There's an old saying, "You can lead a horse to water, but you can't make it drink." By the same token, you can get a lot of people on Facebook to click on your links, but don't expect them to convert once they go to that affiliate sales page or your own direct sales page.

Why won’t people buy? After all, they did

click on your ad, right? Answer: they haven't been properly qualified. In many cases, they clicked out of curiosity. Maybe they clicked by mistake.

Whatever the case, you still did not get a sale!

Posting direct links is not the way to go. You have to build confidence. You have to build trust first.

5. Pulling Random Content and Curating Them Based Solely on Keywords

You can't be lazy and just set Facebook publication tools up to just pull any and all content from Facebook that has something to do with your keywords and then just blast them out. You’re just spamming when you do that. 

You have to be very deliberate and careful regarding the kind of content, whether curated or not, that you will associate with your brand.

Well that's it from me your Friendly Neighbor Hood Digital marketer.